A custom ad plan, written for your business.
Answer six honest questions about who you are and what's broken. We'll generate a 30-day ad plan — the 3 levers worth pulling, the one asset to ship first, and what to ignore. Built on real operator playbooks, not templated checklists.
01
Tell us who you are.
Six questions about your business, your spend, and where you're stuck. No fluff, no email gate up front.
02
We generate your plan.
An operator-written framework + AI fills in the parts that are actually about you. ~30 seconds to produce.
03
Ship it this week.
You'll know the 3 levers to pull, the one asset to build first, and what to stop worrying about — by name.
From the vault.
The ads we're studying right now — operator teardowns of what's working.
Founder POVMurder your thirst.
Why it's here — Sells a commodity product (water) by attaching a personality most brands in the category run from.
DemonstrationTake the assessment.
Why it's here — Replaces 'buy our product' with 'take an assessment' — the diagnostic IS the conversion mechanism, not a step toward it.
Identity confrontationYour sleep score isn't lying. You are.
Why it's here — Stops selling features and starts selling the gap between how you feel and how you actually are.
Field notes.
Operator essays on paid acquisition. The stuff that survived contact with the auction.
- Creative·8 min
How to test ad creative without burning budget
Most creative testing is random variation with no hypothesis. Here's the testing hierarchy, the weekly cadence, and the kill rules that make every dollar teach you something.
- Diagnostics·9 min
Why your Facebook ads aren't converting: an operator's field guide
Spend going out, clicks coming in, zero sales. Here are the five real reasons Facebook ads don't convert, ordered by how often I actually find them, with exact places to look in Ads Manager.
- Fundamentals·6 min
The only three numbers that matter in your ad account
Forget the dashboard. Forget the 40-column report. Three numbers tell you everything you need to know about whether your paid acquisition is working.
Ready for the plan that's actually about you?
Six questions. Ninety seconds. One plan written for your business.