Hims & Hers·Health / DTC

Take the assessment.

DemonstrationMetaVideoHook · Demonstration

Why it's here — Replaces 'buy our product' with 'take an assessment' — the diagnostic IS the conversion mechanism, not a step toward it.

Bookmark for · Any brand whose customer needs to feel the product is personalized to them. Health, finance, B2B SaaS, services.

Ad copy

Hair loss isn't one-size-fits-all.
Take the free 60-second assessment.
Get a treatment plan built for you — reviewed by a licensed provider.
No product appears in this ad. That's the point.

What's working

01The ad never sells the product. It sells a 60-second quiz that ends in a personalized recommendation. "Take the assessment" converts people who would scroll past "shop now" because it asks for curiosity, not commitment.
02The diagnostic IS the conversion mechanism. By the time someone finishes the quiz, they've invested a minute telling the system about themselves. That sunk investment — plus a recommendation that feels custom — is what closes.
03It pre-handles the embarrassment objection. In sensitive categories (hair loss, ED, skin), "assessment" reframes buying as getting evaluated. Medical framing gives the buyer permission.
04The format scales across every SKU. One creative pattern feeds the entire product catalog because the quiz routes the person, not the ad.

Remix prompt

How to adapt this angle without copying the words.

Anywhere your customer needs to feel the product is "for them" — health, finance, software, services — replace the "buy now" ad with a "take the assessment" ad. Keep it under 90 seconds, end with a recommendation that names their situation back to them, and put the human review or guarantee right after the result.

Watch outs

!The assessment has to deliver a genuinely tailored result. If every path ends at the same product pitch, the trust you borrowed gets spent permanently.
!Don't gate the result behind a long email-and-phone form. One field. Every extra field taxes the momentum the quiz just built.