The Vault

Every teardown, grouped by what it teaches.

1 of 7 teardowns shown. Filtered view — clear filters to browse by cluster.

ClusterAll Demonstration Founder POV Identity confrontation Pattern interrupt Social proof

PlatformAll Meta

FormatAll Static image UGC Video

HookAll Bold claim Demonstration Founder POV Pattern interrupt

Hims & Hers ad: Take the assessment.

Hims & Hers·Health / DTC

Take the assessment.

Why it's here — Replaces 'buy our product' with 'take an assessment' — the diagnostic IS the conversion mechanism, not a step toward it.

MetaVideoDemonstration