Free · 7 days · no pitch
The 7-day starter series.
One short email a day for seven days. Everything you need to know about paid acquisition before you spend a dollar — written by someone who's spent a lot of dollars. No upsells embedded in the lessons.
What you'll get
- Day 1
How paid ads actually work
The auction, the bid, the algorithm. What you're actually paying for and why CPM moves around.
- Day 2
The 3 things that move performance
Creative, offer, audience — in that order. Why 70% of the result lives in the first 3 seconds.
- Day 3
Hooks: the most leveraged 3 seconds in advertising
Why the hook beats the offer in 2026, and 5 hook structures that work right now.
- Day 4
Reading your account: the only 4 numbers that matter
Forget dashboards. The simple math that tells you whether you're winning or losing today.
- Day 5
How to test without lighting money on fire
The testing budget rule, the kill rule, and how to know when an ad is actually dead vs. just slow.
- Day 6
Scaling: when to push and when to hold
Why most operators scale losers and starve winners. The simple rule that fixes it.
- Day 7
What to do next, by where you are
An honest map: if you're an agency owner, a founder, a freelancer, or just starting — here's where to go.
Start day 1
Drop your email below. Day 1 hits your inbox within 5 minutes. Unsubscribe anytime — no hard feelings.