Resources · operator-vetted
The tools, books, and courses we actually use.
No affiliate-stuffed comparison posts. These are the resources we'd send to a friend asking "what should I read / sign up for / pay for first?" Some of the links are affiliate. None of the recommendations are.
If you're just starting out
The shortest path from zero to actually running an ad with a real budget.
If you're scaling spend
What we reach for once spend is past $10K/mo and breaking is expensive.
Triple Whale
toolEcom attribution and dashboards. Worth it once paid is your top channel and pixel data is no longer enough.
Visit →Northbeam
toolMMM-style attribution for brands big enough to care about incrementality vs. last-click.
Visit →Foreplay
toolSwipe-file tool for ad research. Pair it with our vault — Foreplay for volume, our vault for the why.
Visit →If you're sharpening creative
Where to learn how to write hooks and shoot ads people watch.
If you want to read
Books that actually improved how we run ads. No fluff list.
Breakthrough Advertising — Eugene Schwartz
bookOut of print, hard to find, worth every dollar. The single best book on advertising ever written. The 'levels of awareness' chapter alone is worth it.
Visit →Ogilvy on Advertising
bookOlder but still right about more than it's wrong about. Read it for the principles, not the tactics.
Visit →